Security - We prefer long-term capital appreciation to short-term speculative gains. Asset protection is a major investment target.

Flexibility - Only a flexible investment strategy can quickly respond to changes in the world's financial markets. Accurate investment timing requires the ability to move and convert assets without delay or capital losses.

Market Liquidity - In structuring a portfolio, it is essential that investment products are readily marketable and can be quickly liquidated in favour of other, more attractive investment opportunities.

Diversification - The careful selection of investments that offer a favourable risk/return ratio is of fundamental importance. Arab Bank (Switzerland) assigns particular priority to an international spread of risk, with special emphasis put on political and economic stability. In addition, considerable attention is devoted to establishing the right mix of currencies and securities, which often determines ultimate success.